Post by account_disabled on Mar 9, 2024 3:55:53 GMT
The fact that many marketers have problems with defining the purpose of the campaign its target group and message is largely not due to but to the separation of the communication strategy including media from the companys business strategy. . of survey respondents did not know the companys annual turnover. Almost of respondents declared that the budget for the media campaign is determined at discretion by the Management Board and. did not know how it is determined. Interestingly however employees of companies in which the marketing budget is set as a fixed percentage of sales turnover and results from sales goals have the greatest difficulty in defining a clear goal of an advertising campaign.
So it seems that marketers have the greatest difficulty in translating sales and business goals into strictly media goals. We want to spend our budget. To the question What is the goal of the planned campaign For years we have most often received answers such as India Part Time Job Seekers Phone Number List we want to introduce a new product to the market we want to increase awareness of our brand promote our fanpage bring traffic to the website etc. However I often have the impression that the answer is actually we want to spend our budget. And dont ask why just say how . Some clients even fall to the ground when we try to clarify this goal or translate it into specific numbers and business goals.
Unnecessarily because together with the advertiser we always manage to develop assumptions that constitute the basis for an effective campaign. And it is worth carrying out this process because the difference is roughly the same as between wanting to spend PLN for a car instead of I want to buy a specific car for PLN . zloty. You wont have a problem verifying whether you spent this amount just check your account balance. By assessing whether you spent it properly.
So it seems that marketers have the greatest difficulty in translating sales and business goals into strictly media goals. We want to spend our budget. To the question What is the goal of the planned campaign For years we have most often received answers such as India Part Time Job Seekers Phone Number List we want to introduce a new product to the market we want to increase awareness of our brand promote our fanpage bring traffic to the website etc. However I often have the impression that the answer is actually we want to spend our budget. And dont ask why just say how . Some clients even fall to the ground when we try to clarify this goal or translate it into specific numbers and business goals.
Unnecessarily because together with the advertiser we always manage to develop assumptions that constitute the basis for an effective campaign. And it is worth carrying out this process because the difference is roughly the same as between wanting to spend PLN for a car instead of I want to buy a specific car for PLN . zloty. You wont have a problem verifying whether you spent this amount just check your account balance. By assessing whether you spent it properly.